Helping Local Businesses Get Found Online and Turn Searches Into Real Customers
Simple SEO and business citation strategies built for busy small business owners who want more visibility without expensive agencies or confusing jargon
Services
We provide education, training, and guidance focused on improving local online visibility for small businesses. Our services include: Local SEO Education & Training Live and recorded training sessions that explain how search engines evaluate local businesses and how owners can improve their visibility using proven, foundational SEO practices. Business Citation Strategy & Cleanup Guidance Instruction on how to identify, audit, and correct business listings across major directories so information is accurate, consistent, and trustworthy to both customers and search engines. Webinars & Workshops Free and paid webinars designed to walk business owners through clear, actionable steps they can apply immediately, including checklists and prioritization frameworks. Visibility Planning for Small Businesses Guidance on building a sustainable online presence over time, without relying solely on paid ads or long-term agency contracts. All services are informational and educational in nature. Results vary based on industry, location, competition, and effort applied. We do not guarantee rankings or revenue outcomes, but we focus on methods that support long-term local visibility and credibility.
About Us
The 411 SEO Method was created to help small and local businesses stop being overlooked online. Many great businesses struggle to appear in search results—not because they do poor work, but because their online information is incomplete, inconsistent, or unclear to search engines. Founded by Rod Davis, the 411 SEO Method focuses on practical, real-world SEO fundamentals, with a strong emphasis on business citations, directory accuracy, and local visibility. The goal is to help business owners build a trustworthy online presence that supports referrals, improves search visibility, and makes it easier for local customers to find and contact them. Our approach is straightforward and educational. We provide step-by-step guidance in plain language, without hype, automation tricks, or unrealistic promises. Whether you are just starting out or trying to clean up years of outdated listings, the 411 SEO Method is designed to fit into a normal work week and support long-term growth.
Contact Us
Have a question or want to get started? Reach out and we’ll take care of you.